Translation

Bridge cultures and break language barriers with flawless, sensitive human translation

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In today's globalised world, good translation is essential for any company that wants to succeed in international markets. It helps you reach a wider audience, build trust, protect your brand, ensure legal compliance, and improve communication. By investing in good translation, you are investing in the success of your company.

Professional translation is essential when accuracy, cultural sensitivity and professionalism are paramount. It ensures that your message is conveyed effectively to your target audience, building trust, and avoiding costly errors.

Why does good translation matter?

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Good translation matters because it's the bridge that connects people, cultures and businesses across linguistic divides. In essence, good translation is not just about replacing words; it's about conveying meaning, respecting cultures, and building connections. It's an investment that pays off in clearer communication, stronger relationships, and greater success in a globalised world. Its benefits include:

✓ Accurate Meaning: A good translation ensures the intended message is conveyed accurately, without any loss or distortion of meaning. This is vital for avoiding misunderstandings and misinterpretations.

✓ Avoiding Offence: Languages are deeply intertwined with culture. A good translation considers cultural nuances, idioms and sensitivities to avoid unintentional offense or miscommunication.

✓ Building Rapport: By adapting the message to the target culture, a good translation demonstrates respect and builds rapport with the audience.

✓ Expanding Reach: Good translation opens doors to new markets and audiences, allowing you to expand your reach and grow your business internationally. People are more likely to engage with content in their native language, leading to increased interest, understanding and conversions.

✓ Avoiding Costly Errors: In legal, medical, or technical fields, accuracy is paramount. Good translation ensures compliance with regulations and avoids costly errors or legal issues.

What is translation?

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Translation is the process of conveying meaning from one language (the source language) to another language (the target language). It involves more than just replacing words with their equivalents; it requires understanding the context, nuances and cultural background of the original text to produce an accurate and natural-sounding translation.

Why do I need human proofreading when I can use AI?

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AI translation is undeniably a cheap and fast way to translate large volumes of text. However, AI often struggles with subtle nuances, idioms, cultural context and the overall intent behind a text, which human translators excel at understanding. Humans grasp the emotional tone and adapt the translation accordingly.

AI may produce literal translations that sound unnatural or even nonsensical. AI is not well-suited for translating creative content that requires artistic flair or stylistic adaptation, and can sometimes produce errors, especially with complex sentences, ambiguous language or specialised terminology. Humans, on the other hand, can analyse complex sentences, resolve ambiguities and make informed decisions about the best way to convey meaning. Humans can handle a wide range of subject matter, and can learn and adapt to new terminology and styles.

Why Iris?

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We think our track record speaks for itself – we have over 30 years’ experience translating documents in fields as diverse as marketing, legal, medical, sport, events, international cooperation, finance, HR and advertising.